Month: March 2023

Categories
Tactical Selling

GPT-4: 3 steps to personalizing your outreach on LinkedIn

GPT-4: 3 steps to personalizing your outreach on LinkedIn

A big thank you to our sponsors who keep this newsletter free to the reader:

This week’s newsletter is sponsored by Outreach, the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

And by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

GPT-4: 3 steps to personalizing your outreach on LinkedIn

In today’s newsletter, I’ll share the exact system I use to find personalization elements using GPT-4. By keeping these concepts in mind, you can stop wasting hours on research and use GPT-4 as your own personal assistant.

Follow these steps to get started:

Step 1: Feed the resume of your prospect to GPT-4

You can use any publicly available information about your prospect, but I find that using their LinkedIn profile is a good way to learn about their career, education, and interests.

To export the profile as a PDF, follow these steps:

  1. Go to the LinkedIn profile of your prospect and locate the “More” button.
  2. Click on “More” to reveal a dropdown menu.
  3. In the dropdown menu, select “Save to PDF” to export the profile as a PDF. This works for 1st, 2nd, and 3rd degree connections.
A screen capture

Step 2: Ask GPT-4 to skim the resume

To help GPT-4 build connections between the problems you solve and the information about your prospect, provide some context and instructions using the following prompt:

“Here’s the LinkedIn profile of a prospect. I’m trying to get this prospect to reply to my LinkedIn messages and I need to mention an element of their profile that is relevant to problems I help solve:

  • {problem 1}
  • {problem 2}
  • {problem 3}

Now find me 5 elements from this resume that I could mention to catch their attention. Here’s the resume:

{PDFcontent}”

Here’s an output I got using the prompt above:

Output example

Step 3: Write your message

Now that you know more about your prospect, you can pick an element of personalization that sounds relevant and use it to write your outbound message.

With the example above, I used the point number 4, referring to the experience of my prospect with private tutoring.

Here’s what I wrote:

A message example

Here are the three steps you can follow to save hours of prospect research per week. This approach is also compatible with ChatGPT, so go ahead and give it a try.

I hope this helps.

Cheers,

Thibaut Souyris

Grab The Ultimate LinkedIn Outreach Sequence
P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

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Categories
Tactical Selling

GPT-4: 3 concepts you need to understand right now

GPT-4: 3 concepts you need to understand right now

A big thank you to our sponsors who keep this newsletter free to the reader:

This week’s newsletter is sponsored by Outreach, the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

And by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

GPT-4: 3 concepts you need to understand right now

In today’s newsletter, I’ll share three essential concepts to help you use GPT-4 and ChatGPT effectively in order to boost productivity and book more meetings. If you keep these concepts in mind, you’ll be able to use ChatGPT and GPT-4 to be more productive and to book more meetings.

Concept 1: Training the AI

Artificial intelligence, particularly ChatGPT and GPT-4, can be used as personal assistants. However, without sufficient training, the output and results obtained won’t be good enough.

To train AI effectively, you need to provide examples of high-quality outputs. For example, you can show ChatGPT and GPT-4 an email subject line or a well-crafted cold email you received. The AI can then generate similar subject lines or emails for different contexts.

Concept 2: Writing prompts

Prompt engineering is crucial when using ChatGPT and GPT-4. To write an effective prompt, you can ask the AI to act like a specific person or a job title. For example, you can take the name of a prospect you’d like to contact and ask the AI to come up with their top 3 challenges.

Example:

1st prompt

You can also provide data to the AI and ask it to skim it to find personalization elements to mention to your prospects. For example, you can download the LinkedIn profile of your prospect in PDF, copy/paste the content, and feed it to GPT-4 (or ChatGPT) to get a suggestion of what to mention.

I’m releasing a full guide on using ChatGPT for personalization next week, so make sure to sign up for Tactical Selling if you’re not already a member.

You can also show some examples of what a good email or a good subject line looks like to the AI. Copy/paste the example, explain it to the AI, and ask it to come up with emails or subject lines that follow the structure you just showed.

IIf you need inspiration on what a good LinkedIn message looks like, you can grab my sequence below:

Grab The Ultimate LinkedIn Outreach Sequence

Concept 3: Chatting with the AI

When you’re chatting with ChatGPT or GPT-4, expect to get great ideas, average ideas, and straight-up terrible ideas. This is why you need to keep chatting with the AI and ask it to correct whatever mistake you found.

If the output is bad, it’s often because the prompt isn’t good. Rewrite the prompt with more details until the conversation goes in the right direction. You can then keep chatting with the AI, provide it more information and data, until you get an output that works for you.

For example, I turned a marketing resource into a prospecting asset for Remote.com with ChatGPT. This was a 5-step process and it required an in-depth conversation with the AI.

And these are three important concepts to always keep in mind when using AI to prospect. Good outputs will always come from understanding how to train the AI, what to put in the chat box, and how to keep chatting with your AI assistant.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Categories
Tactical Selling

ChatGPT: What salespeople get wrong about it

ChatGPT: What salespeople get wrong about it

Today’s newsletter is brought to you by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

ChatGPT: What salespeople get wrong about it

In today’s issue, I’m going to share 3 mistakes salespeople do when using ChatGPT, and how to fix them.

If you follow these steps, you’ll stop using ChatGPT as a nice-to-have, and you’ll discover 3 ways you can include it in your daily work to prospect more efficiently.

Here’s the list:

Mistake 1: They think it’s a web crawler

Here’s a comment I see all the time when I share tips about ChatGPT:

screenshot 1

It’s the proof most people think about ChatGPT as a web crawler, or an AI version of Google.

ChatGPT is actually an AI trained with a set of data, which stops in 2021. It doesn’t have access to the internet, and it can’t crawl a web page. And that’s the reason most outputs are terrible.

What to do instead?

ChatGPT not being able to access the internet doesn’t mean you can’t use it for prospecting. For example, I shared a guide on how to use it for prospect research.

In fact, you just need to train ChatGPT on what you want it to generate for you. For example, I ask ChatGPT to act like a prospect I’m doing research on, and I share details about this person and the company they are working for.

You can copy/paste details like the about section of their LinkedIn profile, or details about the company they are working for. The more details, the better the output will be.

Mistake 2: They ask it to come up with ideas

A mistake I see all the time is salespeople asking ChatGPT to generate ideas on approaching a customer. They come up with prompts like this:

Screenshot 2

As you can see, the answer is pretty generic. It doesn’t give any tactical details on how to approach prospects, there’s no concrete steps you can follow.

What to do instead?

First, shift your perception of ChatGPT, and consider it like a super smart new colleague. This new colleague won’t be able to do anything without proper training. That’s why you have to train ChatGPT on what something good looks like to you.

For example, you can show it what a good email subject line looks like and ask it to come up with variations of subject lines for a different cold email.

By the way, you can grab my Ultimate LinkedIn Outreach Sequence to train ChatGPT on what a good LinkedIn sequence looks like.

Grab The Ultimate LinkedIn Outreach Sequence

Mistake 3: They ask it to write emails for them

This last mistake is the one I see the most. A lot of salespeople believe they can ask ChatGPT to spit out killer outbound emails with a simple prompt. Here’s how it looks like:

Pretty bad, right?

This is why a ton of people don’t see the potential of ChatGPT for cold email.

What to do instead?

Again, you need to train ChatGPT on what a good cold email looks like. There are tons of different frameworks you can use, but I personally like this one:

  • Question: A question based on a symptom of a problem

  • Teaser: A potential resource to help alleviate the symptom mentioned in the question

  • CTA: A simple question to get a reply

Here’s an example:

  • Question: How do you avoid and inconsistent of undefined sales process?

  • Teaser: If you’re interested, I can share a 3-step checklist to help you audit your sales process.

  • CTA: Worth checking it?

Now you can paste this framework + example in your prompt, and ask ChatGPT to come up with cold emails that follow this framework. I wrote a detailed guide about that.

Bonus: Grab my Ultimate LinkedIn Outreach Sequence to get some inspiration on cold outbound frameworks.

Grab The Ultimate LinkedIn Outreach Sequence

And these are 3 mistakes salespeople make when using ChatGPT. Don’t be one of them and think about ChatGPT as a smart new colleague who needs to be trained on the job.

Hope this helps

 

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Categories
Tactical Selling

ChatGPT: 5 prospecting prompts you can’t afford to ignore

ChatGPT: 5 prospecting prompts you can’t afford to ignore

Today’s newsletter is brought to you by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

ChatGPT: 5 prospecting prompts you can’t afford to ignore

In today’s issue, I’m going to share 5 ChatGPT prompts you can use to help you book more meetings.

If you follow the steps below, you’ll stop playing around with ChatGPT, and you’ll start using it to give you an advantage and get noticed by your prospects.

Here’s the list:

Prompt 1: Find prospect problems

Prospect research is critical to getting replies when contacting prospects cold. It’s just extremely time-consuming. You can use the following prompt to help you come up with ideas of problems from your prospects.

Prompt: Act like [prospect name], the [job title] at [company]. [Company] is [description of company]. List your top 3 challenges for 2023. Bullet point and concise answer only.

How it works: ChatGPT isn’t a web crawler. If you use it like you would use Google, the output will be generic. Instead, feed it with as much details as you can about your prospect, and the business they are in.

Example: “Act like Jeff Weiss, Chief Revenue Officer at CMiC. CMiC is a construction software for accounting and project management, built on a Single Database Platform. List your top 3 challenges for 2023. Bullet point and concise answer only.”

Prompt 1

Want to explore this prompt? Check my free guide.

Prompt 2: Find problems symptoms

Now that you have an idea of the problems of your prospects, you can dig deeper by asking ChatGPT for typical symptoms.

Prompt: Now list 3 symptoms for each challenge above. Bullet point and short answers only.

How it works: ChatGPT uses the list of challenges it generated based on your input. It feeds off of it to come up with precise symptoms you can then use in your cold outreach.

Example:

Prompt 2

Prompt 3: Generate email subject lines

If you’re using email for your cold outreach, a catchy subject line is critical to get your prospects to open your email. Here’s how you can use ChatGPT to help you.

Prompt: Here are [x] subject lines that got my attention:

[subject line examples]

Act like a top-performing SDR and generate 10 new outbound prospecting email subject lines based on the examples above. Be short, creative, and focus on teasing the prospect’s curiosity.

How it works: When you feed ChatGPT with great subject line examples, you train it to act like someone who would write subject lines. The better the input, the better the output.

Example:

Prompt 3
Prompt 4

Check my free guide to building subject lines.

Prompt 4: Generate cold outbound messages

Email subject lines are great, but you can also train ChatGPT to build your outbound messages with any prospecting framework you want.

Prompt: Now I’d like to build a [x] touchpoint outbound sequence in order to get [prospect] to reply to my prospecting. I use the following framework for each message:

  • Question: A question based on one of the 9 symptoms above

  • Teaser: A potential resource to help alleviate the symptom mentioned in the question

  • CTA: A simple question to get a reply

Here’s an example for the first symptom you listed:

  • Question: How do you avoid and inconsistent of undefined sales process?

  • Teaser: If you’re interested, I can share a 3-step checklist to help you audit your sales process.

  • CTA: Worth checking it?

Now based on the framework I shared, build a cold outreach message for each symptom listed above. For the teaser, don’t mention a case study or webinar. Instead make it more appealing by calling it a resource, checklist, playbook, framework. Always introduce the teaser with a variation of “If you’re interested, I can share a [teaser]” or “If you’re into it, I can share a [teaser]”.

How it works: Just like the 3 prompts before, you’re training ChatGPT with a framework it can use to generate messages based on the symptoms of problems of your prospects.

Example:

Prompt 5
Prompt 6

Full guide here.

Prompt 5: Turn a marketing resource into a prospecting resource

Your marketing team is probably building blog posts, eBooks, and resources on a regular basis. You can use these resources to generate interest from your prospects.

Prompt: Act like an online marketer and turn the following content into a playbook: {summary}

How it works: Nobody has time to read a long-form blog post. You can use ChatGPT to summarize the content of a marketing resource, and turn it into a prospecting asset, like a checklist, or a playbook.

Example: Here’s a detailed guide on that, with examples.

And these are 5 ChatGPT prompts you can’t afford to ignore when prospecting. Most people get ChatGPT wrong. They think it’s a web crawler, and they are surprised it comes up with generic answers. Don’t be one of them, and try these prompts, you’ll be surprised.

Hope this helps!

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.