In today’s newsletter, I will share how I created my latest LinkedIn headshot and why using AI was so helpful. By following these steps, you can avoid wasting hours of your time in a professional studio and the expense that goes with it.

In sales, your professional image is crucial. If you use LinkedIn to prospect, your headshot is the first thing prospects will see when you connect with them. That’s why having a professional headshot is critical.

However, shooting a professional headshot is a time-consuming and expensive process. It involves picking the right studio, traveling to the shoot, striking poses, and selecting the right picture. It’s a process most people would rather skip.

Here’s how you can do it for $49 and around 10 minutes:

Step 1: Go to Secta

Secta is an AI tool that can turn your existing selfies into hundreds of professional headshots in less than an hour. With Secta, you won’t need to select a suit, do your hair, or travel to a professional studio.

To get started, simply visit Secta, follow the instructions, and generate hundreds of different selfies of yourself, just like the ones shown here:

In today’s newsletter, I’ll share four outbound message frameworks that I’ve been trying recently. By using these frameworks, you will catch the attention of your prospects, start more conversations, and eventually book more meetings.

Let’s dive in.

Framework #1: Question + Teaser + CTA

• Question: A problem-oriented question to get your prospect to reflect.
• Teaser: An intriguing resource to help your prospect solve a part of the problem you mentioned in your question.
• CTA: A simple question to get the prospect to reply.

Example:

• Question: Eric, curious to know how you’re preventing your new hires from taking too much time to go through their onboarding.
• Teaser: If you’re interested, I can share a short, 3-step playbook on fixing your onboarding process.
• CTA: Sounds interesting?

Why it works?

This approach works because you focus on a concrete symptom of a problem that your prospect may have. By hinting at a potential solution, prospects who are experiencing the problem you mentioned are more likely to reply (in my case, 38% to 42% do).

Framework #2: Jobs to be done

• Memory: A past topic of conversation
• Tool: A tool/resource related to the conversation
• Confirm: A question to confirm it is still a priority
• Teaser: A sentence to get the prospect intrigued about the tool

Example:

• Memory: Mary, last time we spoke, new employee churn was an issue.
• Tool: I stumbled on a checklist to disqualify bad candidates and immediately thought of you.
• Confirm: Are you still working on reducing new employee churn?
• Teaser: If so, just hit reply and I’ll share the resource with you.

Why it works?

This framework works well when a prospect has been unresponsive or has requested to follow up later. Rather than simply checking in, you can provide value to your prospect by offering a specific resource.

Welcome to a special edition of the Tactical Selling Newsletter…

BIG news – the AI Outreach System goes live tomorrow!

I created it because most salespeople know AI is a game changer for their job, but they don’t know where to start.

That’s usually because:

1. AI is overwhelming – I don’t know how to write a prompt…
2. Learning how to use AI for prospecting is time consuming – I don’t want to spend hours learning the ropes, only to find out the results are mediocre…
   
3. There’s a ton of new tools going live every day – Which one should I pick?!…

This online course answers all the above and teaches you how to research, contact, and book meetings with AI (and ChatGPT).

If you’re interested in integrating AI in your daily prospecting, then this is for you.

And because you’re a subscriber to my newsletter, you get a discount code. Use “BPP0IWE” at checkout and you’ll get 30% off (valid until Saturday).

You can access the video course here (live tomorrow at 4:00 PM Berlin time).

Cheers,
Thibaut

PS: This is the last special edition, I promise. We’re back to our normal Thursday-only programming next week. Sincere thank you for letting me add a couple emails while I share the news about the course.

In today’s newsletter, I’ll share the exact system I use to book meetings using GPT-4 (works with ChatGPT too). By following this system, you will stop playing around with GPT-4, and you’ll finally discover a system to use for efficient prospecting.

Here’s how, step-by-step:

Step 1: Do your research

Start by exporting the LinkedIn profile of the prospect you’d like to contact, here’s how:

1. Go to the LinkedIn profile of your prospect and locate the “More” button.
2. Click on “More” to reveal a dropdown menu.
3. In the dropdown menu, select “Save to PDF” to export the profile as a PDF. This works for 1st, 2nd, and 3rd degree connections.

When it’s done, help GPT-4 build connections between the problems you solve and the information about your prospect by using the following prompt:

“Here’s the LinkedIn profile of a prospect. I’m trying to get this prospect to reply to my LinkedIn messages and I need to mention an element of their profile that is relevant to problems I help solve:

• {problem 1}
• {problem 2}
• {problem 3}

Now find me 5 elements from this resume that I could mention to catch their attention. Here’s the resume:

{PDFcontent}”

If you want to see an example of how it’s done, check this free guide.

Step 2: Craft your messages

Now that you have a few personalization elements, you can use them to craft your outbound messages. There are different frameworks you can use, but I personally recommend this one:

• Trigger: a relevant piece of information about your prospect
• Question: a problem-oriented question to make your prospect reflect on it
• Teaser: an intriguing resource to get your prospect to reply
• CTA: a simple question

Here’s an example:

• Trigger: Eric, noticed you were hiring 20+ SDRs in 2023.
• Question: I’m curious to know how you’re preventing your new hires from taking too much time to go through their onboarding.
• Teaser: If you’re interested, I can share a short, 3-step playbook on fixing your onboarding process.
• CTA: Sounds interesting?

You can check this free guide to get more ideas.

Step 3: Follow-up to get a reply

If you send one message only, you’ll get almost no replies. Train GPT-4 on what a good message looks like (you can use step 2 for that), and ask it to come up with a new message for each problem your prospect is facing.

Here’s a prompt example: