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How I use LinkedIn voice notes to book meetings remotely

How I use LinkedIn voice notes to book meetings remotely

In today’s issue, I’ll share the exacts steps I follow to book meetings with LinkedIn voice notes. In 2025, you have no other choice but to try new tactics every 2 to 3 weeks. What works today won’t work tomorrow because everyone is constantly sharing their playbook on LinkedIn.

As a result, a new tactic becomes old really quickly, and prospects become numb to it.

I’ll share how to solve that problem, step-by-step:

The problem with outbound prospecting

Outbound prospecting used to be a lot simpler. You could create a 5-step email sequence, put it on autopilot and you’d get replies and meetings booked automatically. Nowadays, you’re competing with thousands of other salespeople and their AI agents.

Writing good emails isn’t enough. You need to get the infrastructure right, use multiple channels, and constantly tweak your messaging. Outbound prospecting is getting exponentially harder with every new AI tool that comes out.

That’s why you need to stand out and show you’re human. And what better way to do that than using LinkedIn voice notes. Here’s how:

Step 1: Know how to send voice notes on LinkedIn

Voices notes are hidden. If you go on LinkedIn with your computer, you won’t be able to send one.

The first step is to download the LinkedIn app on your mobile phone. Be it iOS or Android, you’ll have access to this functionality (if your OS is not too old).

Keep in mind that you can only send voice notes to people you are connected with (1st degree connection). Head to the messaging section, locate the person you want to contact, and look for a small microphone icon (like below):

Hold your finger on the microphone icon and you’ll be able to record a voice note (max 60 seconds). When you’re done, a confirmation popup will appear and it will be send to the recipient.

Step 2: Create curiosity

Now that you know how to send a voice note, you need to know what to say.

I love using a simple framework for my asynchronous touchpoints:

  • Trigger: A problem-oriented piece of information (like/comment/event attendance/profile view)
  • Question: A question related to the trigger
  • Teaser: An intriguing piece of information to solve a specific problem
  • CTA: A simple question to start a conversation

Here’s an example:

  • Trigger: John, noticed you were also planning to attend Mary’s event on hybrid team setups.
  • Question: What are you doing to avoid boring participants to death with worn out webinar slides?
  • Teaser: Would it be a bad idea to share a 3 part framework to run engaging webinars with hybrid crowds?
  • CTA: Let me know and I’ll send it over

Step 3: Do it daily

You know how to send a voice note, and what to say. This doesn’t mean your voice notes will immediately sound great.

Next, you need to build the habit of leaving voice notes on LinkedIn, otherwise you’ll try it once, and you won’t see any results. Like everything worth it, it takes a bit of patience and effort. You’ll feel like your voice notes sound terrible at first, but give yourself a goal.

Here are a few tips I wish I had when starting with voice notes:

  • Commit to sending one voice note per day, for two weeks
  • Practice with friends
  • Stand up and walk while you’re recording the voice note
  • See it as if you were leaving a Whatsapp note to a friend

And these are 3 simple steps you can follow to use LinkedIn voice notes to get replies. In an age where everyone is getting lazier and spamming prospects with AI-generated crap, you sending LinkedIn voice notes will feel like a breeze of fresh air (and get you more replies).

Hope this helps.

Cheers,

Thibaut Souyris

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Tactical Selling

5 essential tools for remote sales

5 essential tools for remote sales

In today’s issue, I’ll share my top 5 sales tools for remote sales. There are over 5.529 sales tools in 25 sub-categories available to help us sell more. Finding the right tool for your need has become incredibly time-consuming. Most tools now claim to revolutionize how we sell with AI (spoiler alert: they don’t).

That’s why I’m going to share 5 tool categories (and examples) that you can’t afford to ignore if you’re selling remotely.

Let’s dive in:

Category 1: Sales Engagement tools

A sales engagement tool helps you structure your prospecting efforts. They can range from a simple sequencer to a full suite of prospecting tools, including lead research, sequencing, auto-reply, AI-assisted lead engagement, etc.

Here are 3 tools I recommend (I’ve tried all of them):

  • Amplemarket: If you’re looking for an all-in one sales engagement tool, then Amplemarket is the one for you. That’s the tool I use every day to manage my prospecting, and it has absolutely everything you need. Ideal if you’re a sales leader with a big team.
  • Reply.io: If you’re looking for a simple sales engagement tool, Reply.io does a lot of what Amplemarket does, but with a simpler setup and a lower price. Ideal if you’re prospecting by yourself.
  • The Prospecting Tracker: The Prospecting Tracker is a simple Notion tracker I have created for salespeople who cannot choose their engagement tool (when their employer don’t want to switch tools). Ideal to get started.

Category 2: A CRM

A CRM is the most important sales tool to help you keep track of your deals. Most remote companies use Salesforce or Hubspot, but here are two simpler CRMs I recommend:

  • Pipedrive: If you need a simple system to keep track of your deals, with a simple learning curve.
  • Monday.com: Fully customizable CRM. A bit harder to set up, but ideal if you’re managing a team and want fully control on your data.

Category 3: A calendar link

A calendar link is a tool that allows prospects to book some time with you, without having to go back and forth. Here are 3 that I recommend:

  • Calendly: I personally use Calendly since 5 years. Really simple, straight to the point, and you can even integrate with Stripe to get paid.
  • Chili piper: The best platform to convert demand into pipeline. More complicated to set up, but a must for sales teams with more than 1 person.
  • Built in links in Google: A recent feature Google has added to its calendar. Ideal when you’re getting started.

Category 4: A data backup

When using email and phone to prospect, you’ll find a maximum of 70% of the email addresses and phone numbers if you use one provider only. That’s why I recommend using at least one additional data provider to help you find the right data (especially if you’re selling outside of the US).

  • Kaspr: The best tool to find mobile phone numbers. I’ve been working with them for a while and they never disappoint.
  • Dropcontact: A great tool to find accurate emails, especially if you’re selling in EMEA.

Category 5: An e-Signature tool

Finally, an e-signature tool is a must if you’re selling remotely. Instead of sending contracts, getting prospects to print them, scan them, and send them back, you can use one of these tools to get the contract signed. They often have features for automatic follow-up with prospects.

  • Pandadoc: The ideal tool to get contracts signed today. Really simple to set up.
  • Docusign: The Enterprise solution you need if you’re selling to traditional verticals.

And these are the tools I recommend when selling remotely. You won’t need much more than that to do what matters in sales; prospecting, managing your deals, speaking to customers, and signing contracts.

Hope this helps.

Cheers,

Thibaut Souyris

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Categories
Tactical Selling

How I manage my time as a remote sales guy

How I manage my time as a remote sales guy

In today’s issue, I’ll share how I manage my time as a remote sales guy. When selling remotely, it can get really hard to create a clear physical and mental boundary between your professional and your personal life. You end up working when you should be with your family, or doing chores when you should be working.

I’ll tell you about what you should focus on, how to set boundaries when working remotely, and what tools you can use to protect your time.

Why managing your time is so hard when selling remotely

Back in 2020, I got forced (like everyone else) to work from home. I wasn’t expecting to have difficulties managing my time, but after a few weeks running in circle, I started getting anxious.

At first I didn’t realize it, but the creeping anxiety came from not having a strict routine and no boundary between my work and my personal life. I was sleeping, working, eating, doing sports in the same place, and it drove me crazy.

That’s when I decided to build a routine to build a mental boundary between the important aspects of my life.

Here’s how, step-by-step:

Step 1: Focus on critical activities first

When working in sales, you have different types of tasks and activities. Some are proactive (like prospecting), some are reactive (like taking an impromptu call with a prospect). I recommend listing all the activities that you typically do in one day, and rank them by priority.

Here are my typically sales activities during the day, ranked from most critical to least critical:

  • Prospecting
  • Running discovery calls
  • Following up with active opportunities

First thing I do in the morning is prospecting. I spend 30 to 60 minutes following up with prospects, finding new prospects, and contacting them. Then I have a slot where I group all the discovery calls of my day (typically after the prospecting block). When it’s done, I focus on moving deals further (and disqualifying).

Step 2: Set clear boundaries

When I know what my critical activities are, I create a daily ritual to make sure I’m not getting distracted by other reactive tasks.

For example, I’ll block 60 minutes from 8AM to 9AM for prospecting. I also have a “Sacred Hour” block every day from 11AM to 1PM so I can focus on deep work tasks (the ones where I need to be ultra-focused). Here’s what my calendar looks like:

Image #1

As you can see, I also keep some time open in my calendar for all the reactive tasks (customer calls, emergencies, etc.).

I’m also over-blocking. I typically need 30 minutes max for my prospecting, but I keep a 60-minute blocker. Same for the sacred hour. I don’t need 2 hours of deep work every day, but I keep the 120-minute blocker. This helps me create a buffer between each tasks so I can breath, or work on something really important that day, without worrying about being booked by a customer (or manager if you have a boss).

Step 3: Use tools to protect your time

Finally, I use a few productivity tools to help me stay on track. Here are the ones I use to manage my calendar:

  • Google Calendar: To manage my day and integrate with all other sales tools
  • Calendly: To help customers book meetings in my calendar
  • Chili Piper: Recommend when working as a team

These tools are critical to make sure my time is protected. I’m able to do a bit of all the tasks needed during the day, while keeping control of my schedule. If you’re getting started, Google Calendar has the basic features you need to keep control of your day, so you don’t need to invest a ton into your tech stack.

And this is how I manage my time as a remote sales guy. I audit my day (check this free tool if you want to audit yours), I set clear boundaries, and I use tools to protect my time.

Hope this helps.

Cheers,

Thibaut Souyris

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Categories
Tactical Selling

How to use Claude to build a solid prospecting routine

How to use Claude to build a solid prospecting routine

In today’s issue, I’ll share 3 simple steps to build a solid prospecting routine, using Claude (or ChatGPT). Many salespeople are trying to scale their outreach with the AI tools that are available to them. As a result, prospects get SPAMMED with tons of soulless cold emails, LinkedIn messages, or even LinkedIn comments. It’s tiring for everyone, and we end up asking ourselves if this AI thing is not just a bubble.

Here’s are 3 concrete steps you can follow to build your prospecting routine with Claude:

Step 1: Explain your problem to Claude

When working with an AI, your first step is to explain what you want from this AI. A good way to explain your problem is to follow this 4-step framework:

  • Context: Give context about your situation, and what’s your problem
  • Role: Give the AI a specific role
  • Task: Give a task to the AI
  • Format: Format the way the AI will ask you questions

Here’s an example I used, to help me build a prospecting routine if I was an AE who got asked to start doing outbound:

Image #1

Don’t be afraid to give a ton of details about your situation and what you want.

Step 2: Answer Claude’s questions

After asking this question to Claude, it’s going to ask your 3 questions, one question at a time (if you formatted the questions properly). Here’s the first question I got, based, on the prompt I shared earlier, with my answer:

Image #2

You can see I reply to Claude as if it was a coach.

Here are the question + my answer:

Image #3

And the final question and answer:

Image #4

Step 3: Review your plan

Based on my answers, Claude will generate a plan to help me build a prospecting routine as a busy AE who’s not super excited about doing outbound prospecting. Here’s the plan:

Image #5
Image #6

I don’t know about you, but I really like this plan. The AI asked me some excellent questions about my day, and it came up with a solid high-level plan to get started with my outbound prospecting.

That’s what most salespeople don’t understand when working with AI. It’s only as good as the training (the initial prompt) you give it. If you go through the whole conversation, you see that I’m actually the one giving it the answers (which is what coaching is all about).

Give it a try and let me know how it works. Hope this helps!

Cheers,

Thibaut Souyris

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