Today’s newsletter is sponsored by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. I’m still building it, but you can already join the waitlist here.
In today’s issue, I’m going to share a simple way I use ChatGPT to create prospects’ curiosity, and get replies. I’ve been running it for 2 weeks, with a 50% reply rate.
If you can replicate this play, you’ll get the attention of your prospects, you’ll get more replies, and you’ll start relevant conversations with more people.
Here’s how I do it, step-by-step:
You may have seen this first step in my previous newsletter issue. I simply ask about the top 3 initiatives of my prospect to ChatGPT. I followed this format to make sure the answer was concise and relevant:
“Act like the {jobTitle} at {company} and list your top 3 initiatives for 2023. Bullet point answers only.”
Example: “Act like the VP Sales and Customer Success at Scrive and list your top 3 initiatives for 2023. Bullet point answers only.”
Here’s what ChatGPT got me back:
With these results, I have a great conversation starter. Instead of spending 10 minutes doing prospect research, I dig into ChatGPT’s capacities and I simply copy/paste a screen capture of the results into my email or LinkedIn DM.
The screen capture creates a pattern interrupt and grabs the attention of the prospect. They can’t really read the text, so the have to click on the picture to read through.
A final touch is to add a short question to the screen capture. This motivates the prospect to click on the screen capture and read what ChatGPT found out.
I prefer using a short question to start the conversation. Below are some examples:
“Thoughts?”
“Is it completely off?”
“Sounds familiar?”
“What do you think?”
Below is an example of how a direct message looks like on LinkedIn:
With this approach, I was able to get a 50% reply rate, with one touchpoint only. I’m still experimenting with new tactics to turn these conversations into meetings, so make sure to sign up to my weekly newsletter (if it’s not already done) to find out how it goes.
PS: I’m working on launching a new course called “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. It’s not fully ready yet, as I’m still researching, experimenting, and learning about AI for prospecting, but you can already join the waitlist.
Cheers,
Thibaut Souyris
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