Industry
Data Integration Software, SaaS
The challenges
Aaron has been in sales since 2018 and he was trying to get a better understanding of LinkedIn as a platform to use as a salesperson.
How I helped
Aaron joined the second cohort of the T-shaped Sales Development Accelerator. This is how we worked:
1. On-demand content
Aaron accessed the T-shaped Sales Development program and worked on growing his network proactively, building problem-centric content, and learned how to use triggers and experimentation to start more conversations.
2. Live Coaching Sessions
We worked on solving specific issues in group coaching sessions that were held online.
3. Challenges and assignments
Finally, Aaron took part in regular challenges, to help him apply the learnings of the accelerator.
The results
Aaron was able to get the following outcomes:
- Feeling more comfortable posting regularly on LinkedIn
- Engagement went up
- Connection rate with Ideal Customer Profile went up
