Today’s newsletter is brought to you by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. I’m still building it, but you can already join 380+ people in the waitlist here.
In today’s issue, I’m going to share a simple system I use to create catchy email subject lines with AI, in under 5 minutes.
If you can replicate these steps, you’ll generate dozens of catchy email subject lines in no time.
Here’s how you can do it, step-by-step:
Start by scouting your mailbox to find some catchy subject lines.
You can run a simple test. If the subject line made you open the email, then it’s good enough to make it to your list. A good subject line will make you stop what you’re doing, catch your attention and prompt you to open the email.
You can also explore blog posts from cold outreach email providers, and you’ll find tons of detailed research around subject lines, with detailed examples.
Here are 10 subject lines I liked:
Thibaut, quick question
Your thoughts
CEO – a few tips
RE: Follow up
Need help?
Thoughts?
I might be wrong
Open to this?
Idea for podcast transcripts
Idea for newsletter low open rate
Now with your subject lines, do a bit of rewriting so you can feed them to ChatGPT and get some valuable output. Replace the elements of personalization (names, job titles, companies, pain points) with a placeholder.
Here’s how it looks for my 10 subject line examples:
[First Name], quick question
Your thoughts
[Prospect’s job title] – a few tips
RE: Follow up
Need help?
Thoughts?
I might be wrong
Open to this?
Idea for [prospect pain point]
Idea for [prospect challenge]
And finally, feed the templatized email subject lines to ChatGPT, using the following prompt:
And these are the results:
Some of these subject lines are decent, some a great, and a few ones are excellent. I personally love [FirstName], mind if I ask a favor? or [FirstName], have a sec?
As you can see, I only asked for 10 subject lines in this example. However, you can ask a lot more (50 for example) and you’ll get some great ideas you can use to catch the attention of your prospects in their mailbox.
PS: I’m have finalized the outline of my new course: “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. You can already join over 380 salespeople who are already in the waitlist.
Cheers,
Thibaut Souyris
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