How to find triggers in cold outreach, with Mark Colgan

In this new episode, Thibaut receives Mark Colgan, for a tactical conversation on how to find and use triggers for cold outreach.

Mark is the CRO of TaskDrive. He has been for 12 years in B2B Sales and Marketing, and he is currently helping SDRs personalize their outreach, while living the dream of working remotely.

In this interview, you will discover how to find valuable triggers to personalize your prospecting, what types of triggers can be used, and how to scale your trigger research.

You can find Mark on LinkedIn here.

Go check TaskDrive here.

And below are two useful resources to get started with triggers.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. Find out how to reach 25K+ in monthly sales

If you keep failing at prospecting, I’ve built a free online training to build your success plan. You can signup here.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

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