Author: saleslabs

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Tactical Selling

GPT-4: 3 steps to personalizing your outreach on LinkedIn

GPT-4: 3 steps to personalizing your outreach on LinkedIn

A big thank you to our sponsors who keep this newsletter free to the reader:

This week’s newsletter is sponsored by Outreach, the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

And by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

GPT-4: 3 steps to personalizing your outreach on LinkedIn

In today’s newsletter, I’ll share the exact system I use to find personalization elements using GPT-4. By keeping these concepts in mind, you can stop wasting hours on research and use GPT-4 as your own personal assistant.

Follow these steps to get started:

Step 1: Feed the resume of your prospect to GPT-4

You can use any publicly available information about your prospect, but I find that using their LinkedIn profile is a good way to learn about their career, education, and interests.

To export the profile as a PDF, follow these steps:

  1. Go to the LinkedIn profile of your prospect and locate the “More” button.
  2. Click on “More” to reveal a dropdown menu.
  3. In the dropdown menu, select “Save to PDF” to export the profile as a PDF. This works for 1st, 2nd, and 3rd degree connections.
A screen capture

Step 2: Ask GPT-4 to skim the resume

To help GPT-4 build connections between the problems you solve and the information about your prospect, provide some context and instructions using the following prompt:

“Here’s the LinkedIn profile of a prospect. I’m trying to get this prospect to reply to my LinkedIn messages and I need to mention an element of their profile that is relevant to problems I help solve:

  • {problem 1}
  • {problem 2}
  • {problem 3}

Now find me 5 elements from this resume that I could mention to catch their attention. Here’s the resume:

{PDFcontent}”

Here’s an output I got using the prompt above:

Output example

Step 3: Write your message

Now that you know more about your prospect, you can pick an element of personalization that sounds relevant and use it to write your outbound message.

With the example above, I used the point number 4, referring to the experience of my prospect with private tutoring.

Here’s what I wrote:

A message example

Here are the three steps you can follow to save hours of prospect research per week. This approach is also compatible with ChatGPT, so go ahead and give it a try.

I hope this helps.

Cheers,

Thibaut Souyris

Grab The Ultimate LinkedIn Outreach Sequence
P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

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Categories
Tactical Selling

GPT-4: 3 concepts you need to understand right now

GPT-4: 3 concepts you need to understand right now

A big thank you to our sponsors who keep this newsletter free to the reader:

This week’s newsletter is sponsored by Outreach, the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

And by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

GPT-4: 3 concepts you need to understand right now

In today’s newsletter, I’ll share three essential concepts to help you use GPT-4 and ChatGPT effectively in order to boost productivity and book more meetings. If you keep these concepts in mind, you’ll be able to use ChatGPT and GPT-4 to be more productive and to book more meetings.

Concept 1: Training the AI

Artificial intelligence, particularly ChatGPT and GPT-4, can be used as personal assistants. However, without sufficient training, the output and results obtained won’t be good enough.

To train AI effectively, you need to provide examples of high-quality outputs. For example, you can show ChatGPT and GPT-4 an email subject line or a well-crafted cold email you received. The AI can then generate similar subject lines or emails for different contexts.

Concept 2: Writing prompts

Prompt engineering is crucial when using ChatGPT and GPT-4. To write an effective prompt, you can ask the AI to act like a specific person or a job title. For example, you can take the name of a prospect you’d like to contact and ask the AI to come up with their top 3 challenges.

Example:

1st prompt

You can also provide data to the AI and ask it to skim it to find personalization elements to mention to your prospects. For example, you can download the LinkedIn profile of your prospect in PDF, copy/paste the content, and feed it to GPT-4 (or ChatGPT) to get a suggestion of what to mention.

I’m releasing a full guide on using ChatGPT for personalization next week, so make sure to sign up for Tactical Selling if you’re not already a member.

You can also show some examples of what a good email or a good subject line looks like to the AI. Copy/paste the example, explain it to the AI, and ask it to come up with emails or subject lines that follow the structure you just showed.

IIf you need inspiration on what a good LinkedIn message looks like, you can grab my sequence below:

Grab The Ultimate LinkedIn Outreach Sequence

Concept 3: Chatting with the AI

When you’re chatting with ChatGPT or GPT-4, expect to get great ideas, average ideas, and straight-up terrible ideas. This is why you need to keep chatting with the AI and ask it to correct whatever mistake you found.

If the output is bad, it’s often because the prompt isn’t good. Rewrite the prompt with more details until the conversation goes in the right direction. You can then keep chatting with the AI, provide it more information and data, until you get an output that works for you.

For example, I turned a marketing resource into a prospecting asset for Remote.com with ChatGPT. This was a 5-step process and it required an in-depth conversation with the AI.

And these are three important concepts to always keep in mind when using AI to prospect. Good outputs will always come from understanding how to train the AI, what to put in the chat box, and how to keep chatting with your AI assistant.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

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Tactical Selling

ChatGPT: What salespeople get wrong about it

ChatGPT: What salespeople get wrong about it

Today’s newsletter is brought to you by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

ChatGPT: What salespeople get wrong about it

In today’s issue, I’m going to share 3 mistakes salespeople do when using ChatGPT, and how to fix them.

If you follow these steps, you’ll stop using ChatGPT as a nice-to-have, and you’ll discover 3 ways you can include it in your daily work to prospect more efficiently.

Here’s the list:

Mistake 1: They think it’s a web crawler

Here’s a comment I see all the time when I share tips about ChatGPT:

screenshot 1

It’s the proof most people think about ChatGPT as a web crawler, or an AI version of Google.

ChatGPT is actually an AI trained with a set of data, which stops in 2021. It doesn’t have access to the internet, and it can’t crawl a web page. And that’s the reason most outputs are terrible.

What to do instead?

ChatGPT not being able to access the internet doesn’t mean you can’t use it for prospecting. For example, I shared a guide on how to use it for prospect research.

In fact, you just need to train ChatGPT on what you want it to generate for you. For example, I ask ChatGPT to act like a prospect I’m doing research on, and I share details about this person and the company they are working for.

You can copy/paste details like the about section of their LinkedIn profile, or details about the company they are working for. The more details, the better the output will be.

Mistake 2: They ask it to come up with ideas

A mistake I see all the time is salespeople asking ChatGPT to generate ideas on approaching a customer. They come up with prompts like this:

Screenshot 2

As you can see, the answer is pretty generic. It doesn’t give any tactical details on how to approach prospects, there’s no concrete steps you can follow.

What to do instead?

First, shift your perception of ChatGPT, and consider it like a super smart new colleague. This new colleague won’t be able to do anything without proper training. That’s why you have to train ChatGPT on what something good looks like to you.

For example, you can show it what a good email subject line looks like and ask it to come up with variations of subject lines for a different cold email.

By the way, you can grab my Ultimate LinkedIn Outreach Sequence to train ChatGPT on what a good LinkedIn sequence looks like.

Grab The Ultimate LinkedIn Outreach Sequence

Mistake 3: They ask it to write emails for them

This last mistake is the one I see the most. A lot of salespeople believe they can ask ChatGPT to spit out killer outbound emails with a simple prompt. Here’s how it looks like:

Pretty bad, right?

This is why a ton of people don’t see the potential of ChatGPT for cold email.

What to do instead?

Again, you need to train ChatGPT on what a good cold email looks like. There are tons of different frameworks you can use, but I personally like this one:

  • Question: A question based on a symptom of a problem

  • Teaser: A potential resource to help alleviate the symptom mentioned in the question

  • CTA: A simple question to get a reply

Here’s an example:

  • Question: How do you avoid and inconsistent of undefined sales process?

  • Teaser: If you’re interested, I can share a 3-step checklist to help you audit your sales process.

  • CTA: Worth checking it?

Now you can paste this framework + example in your prompt, and ask ChatGPT to come up with cold emails that follow this framework. I wrote a detailed guide about that.

Bonus: Grab my Ultimate LinkedIn Outreach Sequence to get some inspiration on cold outbound frameworks.

Grab The Ultimate LinkedIn Outreach Sequence

And these are 3 mistakes salespeople make when using ChatGPT. Don’t be one of them and think about ChatGPT as a smart new colleague who needs to be trained on the job.

Hope this helps

 

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

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Tactical Selling

ChatGPT: 5 prospecting prompts you can’t afford to ignore

ChatGPT: 5 prospecting prompts you can’t afford to ignore

Today’s newsletter is brought to you by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

ChatGPT: 5 prospecting prompts you can’t afford to ignore

In today’s issue, I’m going to share 5 ChatGPT prompts you can use to help you book more meetings.

If you follow the steps below, you’ll stop playing around with ChatGPT, and you’ll start using it to give you an advantage and get noticed by your prospects.

Here’s the list:

Prompt 1: Find prospect problems

Prospect research is critical to getting replies when contacting prospects cold. It’s just extremely time-consuming. You can use the following prompt to help you come up with ideas of problems from your prospects.

Prompt: Act like [prospect name], the [job title] at [company]. [Company] is [description of company]. List your top 3 challenges for 2023. Bullet point and concise answer only.

How it works: ChatGPT isn’t a web crawler. If you use it like you would use Google, the output will be generic. Instead, feed it with as much details as you can about your prospect, and the business they are in.

Example: “Act like Jeff Weiss, Chief Revenue Officer at CMiC. CMiC is a construction software for accounting and project management, built on a Single Database Platform. List your top 3 challenges for 2023. Bullet point and concise answer only.”

Prompt 1

Want to explore this prompt? Check my free guide.

Prompt 2: Find problems symptoms

Now that you have an idea of the problems of your prospects, you can dig deeper by asking ChatGPT for typical symptoms.

Prompt: Now list 3 symptoms for each challenge above. Bullet point and short answers only.

How it works: ChatGPT uses the list of challenges it generated based on your input. It feeds off of it to come up with precise symptoms you can then use in your cold outreach.

Example:

Prompt 2

Prompt 3: Generate email subject lines

If you’re using email for your cold outreach, a catchy subject line is critical to get your prospects to open your email. Here’s how you can use ChatGPT to help you.

Prompt: Here are [x] subject lines that got my attention:

[subject line examples]

Act like a top-performing SDR and generate 10 new outbound prospecting email subject lines based on the examples above. Be short, creative, and focus on teasing the prospect’s curiosity.

How it works: When you feed ChatGPT with great subject line examples, you train it to act like someone who would write subject lines. The better the input, the better the output.

Example:

Prompt 3
Prompt 4

Check my free guide to building subject lines.

Prompt 4: Generate cold outbound messages

Email subject lines are great, but you can also train ChatGPT to build your outbound messages with any prospecting framework you want.

Prompt: Now I’d like to build a [x] touchpoint outbound sequence in order to get [prospect] to reply to my prospecting. I use the following framework for each message:

  • Question: A question based on one of the 9 symptoms above

  • Teaser: A potential resource to help alleviate the symptom mentioned in the question

  • CTA: A simple question to get a reply

Here’s an example for the first symptom you listed:

  • Question: How do you avoid and inconsistent of undefined sales process?

  • Teaser: If you’re interested, I can share a 3-step checklist to help you audit your sales process.

  • CTA: Worth checking it?

Now based on the framework I shared, build a cold outreach message for each symptom listed above. For the teaser, don’t mention a case study or webinar. Instead make it more appealing by calling it a resource, checklist, playbook, framework. Always introduce the teaser with a variation of “If you’re interested, I can share a [teaser]” or “If you’re into it, I can share a [teaser]”.

How it works: Just like the 3 prompts before, you’re training ChatGPT with a framework it can use to generate messages based on the symptoms of problems of your prospects.

Example:

Prompt 5
Prompt 6

Full guide here.

Prompt 5: Turn a marketing resource into a prospecting resource

Your marketing team is probably building blog posts, eBooks, and resources on a regular basis. You can use these resources to generate interest from your prospects.

Prompt: Act like an online marketer and turn the following content into a playbook: {summary}

How it works: Nobody has time to read a long-form blog post. You can use ChatGPT to summarize the content of a marketing resource, and turn it into a prospecting asset, like a checklist, or a playbook.

Example: Here’s a detailed guide on that, with examples.

And these are 5 ChatGPT prompts you can’t afford to ignore when prospecting. Most people get ChatGPT wrong. They think it’s a web crawler, and they are surprised it comes up with generic answers. Don’t be one of them, and try these prompts, you’ll be surprised.

Hope this helps!

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Categories
Tactical Selling

4 AI sales tools you can’t afford to miss

4 AI sales tools you can’t afford to miss

Today’s newsletter is brought to you by The AI Outreach System. It’s my tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

4 AI sales tools you can’t afford to miss

In today’s issue, I’m going to share 4 AI tools I started using recently.

If you follow the steps below, you’ll learn concrete AI use cases to gain productivity and to focus on prospecting, generating opportunities, and closing more deals.

Here’s the list:

Tool 1: ChatGPT

This is my favorite AI tool by far. It’s actually the infrastructure on which most AI tools you’ll see after are based. I use it for:

I’m still discovering use cases daily, so make sure to subscribe to my newsletter to learn about them in your mailbox.

Get it here.

Tool 2: Circleback

Circleback is a free AI tool that records your meetings on Zoom, Google Meets, Teams, or Webex. I like it because you can take any meeting link, share with Circleback, and it will appear as a guest and record your meeting. No setup required.

When the meeting is done, you’ll get a transcript, a summary of the conversation, and a follow-up email generated by the AI.

Get it here.

Tool 3: Scribe by LeadIQ

I’ve recently discovered Scribe by LeadIQ and it’s really exciting to save you time on prospect research. You just need to copy/paste the LinkedIn profile of your prospect and the tool retrieves prospect information and potential triggers, such as podcast appearances, Twitter posts, LinkedIn posts, or news about the company.

It then generates 3 variations of outbound emails with the triggers you have selected, and you can copy/paste them in your emails.

There’s still some customization to add to get a great outbound email, but it’s a definite time saver.

Get it here.

Tool 4: The AI Outreach System

Technically this is not a tool, but a system. I’m building so you can stop being ignored by prospects. You’ll start researching, contacting, and booking meetings like a creative outbound salesperson.

Included are 8 modules, 28 micro-lessons including videos, worksheets, and assignments.

It’s available for pre-order here.

And these are 4 AI tools you can’t afford to ignore if you’re prospecting daily, speaking to customers, and trying to reach your sales targets in a competitive environment.

Hope this helps!

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Categories
Tactical Selling

ChatGPT: 3 steps to generating an outbound sequence from scratch

ChatGPT: 3 steps to generating an outbound sequence from scratch

Today’s newsletter is brought to you by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. It’s now available for pre-order.

ChatGPT: 3 steps to generating an outbound sequence from scratch

In today’s issue, I’m going to share the 3 simple steps I follow to create my outbound sequences with ChatGPT.

If you can replicate these steps, you’ll generate an entire prospecting sequence, in 10 minutes or less.

Here’s how you can do it, step-by-step:

Step 1: List prospect’s symptoms

First, identify the symptoms your prospects are experiencing. What challenges are they facing? What pain points are they struggling with? Make a list of these symptoms, and use them as the basis for your outbound messages.

Here are two prompts you can use to do so:

1st prompt: Act like [prospect name], the [job title] at [company]. List your top 3 challenges for 2023. Bullet point and concise answer only.

Example:

1st prompt

2nd prompt: Now list 3 symptoms for each challenge above. Bullet point and short answers only.

Example:

2nd prompt

Step 2: Select a messaging framework and teach it to ChatGPT

Now comes the important part. If you ask ChatGPT to create a series of outbound messages, the quality will be average, at best.

Instead, teach it an outbound framework like below:

“Now I’d like to build a 9 touchpoint outbound sequence in order to get [prospect] to reply to my prospecting. I use the following framework for each message:

  • Question: A question based on one of the 9 symptoms above

  • Teaser: A potential resource to help alleviate the symptom mentioned in the question

  • CTA: A simple question to get a reply

Here’s an example for the first symptom you listed:

  • Question: How do you avoid and inconsistent of undefined sales process?

  • Teaser: If you’re interested, I can share a 3-step checklist to help you audit your sales process.

  • CTA: Worth checking it?”

Step 3: Ask ChatGPT to use the framework to generate one message per symptom

Finally, ask ChatGPT to use the messaging framework you’ve selected to generate one message per symptom on your list.

You can use the following prompt to do so:

3rd prompt

And below are 3 examples of outcome I got from ChatGPT:

Last prompt

And now that you have your messages ready, you can add them to your sequencer and start prospecting. By following these three simple steps, you can quickly and easily generate effective outbound messages that resonate with your prospects.

PS: The AI Outreach System is finally available for pre-order. If you want to stop being ignored by prospects and start using AI to get replies, then it’s over here.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Categories
Tactical Selling

Email subject lines: The last guide you’ll ever need

Email subject lines: The last guide you’ll ever need

Today’s newsletter is brought to you by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. I’m still building it, but you can already join 380+ people in the waitlist here.

Email subject lines: The last guide you’ll ever need

In today’s issue, I’m going to share a simple system I use to create catchy email subject lines with AI, in under 5 minutes.

If you can replicate these steps, you’ll generate dozens of catchy email subject lines in no time.

Here’s how you can do it, step-by-step:

Step 1: Find 10 subject lines

Start by scouting your mailbox to find some catchy subject lines.

You can run a simple test. If the subject line made you open the email, then it’s good enough to make it to your list. A good subject line will make you stop what you’re doing, catch your attention and prompt you to open the email.

You can also explore blog posts from cold outreach email providers, and you’ll find tons of detailed research around subject lines, with detailed examples.

Here are 10 subject lines I liked:

  • Thibaut, quick question

  • Your thoughts

  • CEO – a few tips

  • RE: Follow up

  • Need help?

  • Thoughts?

  • I might be wrong

  • Open to this?

  • Idea for podcast transcripts

  • Idea for newsletter low open rate

Step 2: Turn the subject lines into templates

Now with your subject lines, do a bit of rewriting so you can feed them to ChatGPT and get some valuable output. Replace the elements of personalization (names, job titles, companies, pain points) with a placeholder.

Here’s how it looks for my 10 subject line examples:

  • [First Name], quick question

  • Your thoughts

  • [Prospect’s job title] – a few tips

  • RE: Follow up

  • Need help?

  • Thoughts?

  • I might be wrong

  • Open to this?

  • Idea for [prospect pain point]

  • Idea for [prospect challenge]

Step 3: Generate 10+ new subject lines with ChatGPT

And finally, feed the templatized email subject lines to ChatGPT, using the following prompt:

ChatGPT prompt

And these are the results:

ChatGPT output

Some of these subject lines are decent, some a great, and a few ones are excellent. I personally love [FirstName], mind if I ask a favor? or [FirstName], have a sec?

As you can see, I only asked for 10 subject lines in this example. However, you can ask a lot more (50 for example) and you’ll get some great ideas you can use to catch the attention of your prospects in their mailbox.

PS: I’m have finalized the outline of my new course: “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. You can already join over 380 salespeople who are already in the waitlist.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 4 ways I can help you.
 
  1. Build your outbound prospecting system from scratch here (250+ students)
  2. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  3. Book me 1:1 or for your team here
  4. (NEW!) Sponsor my newsletter & get 4.200+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

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Categories
Tactical Selling Uncategorized

AI Prospecting: 5 steps to turning a marketing resource into a killer prospecting asset

AI Prospecting: 5 steps to turning a marketing resource into a killer prospecting asset

A big thank you to our sponsors who keep this newsletter free to the reader:

Today’s newsletter is brought to you by DealForce: Accelerate your sales pipeline, with $0 upfront pay for performance-booked sales meetings. 60+ 5-Star Reviews! 

And by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. I’m still building it, but you can already join 260+ people in the waitlist here.

AI Prospecting: 5 steps to turning a marketing resource into a killer prospecting asset

In today’s issue, I’m going to share the exact system I follow to turn a marketing resource (blog post, podcast, eBook, etc,) into a prospecting asset you can use to tease your prospect’s attention.

If you can replicate these steps, you’ll generate a catchy resource for each problem your prospects are facing, and you’ll start a lot more conversations.

Here’s how you can do it, step-by-step:

Step 1: Find a Marketing Resource

The first step to creating a powerful prospecting asset is to find a marketing resource. This can be anything from a white paper, to a blog post, to a webinar recording.

The key is to find a resource that is relevant to your ICP and that can be used to provide value to them. For example, if your prospect is a CEO running a remote team, this guide from Remote.com is a great resource if you want to manage payroll in multiple countries.

Step 2: Extract the text with TLDRthis

Now that you have your marketing resource, you need to make it easily digestible to your prospects. No one has the time to read a blog post or a white paper.

You can use a tool called TLDRthis.com to extract the text of a blog post and summarize the key topics. It’s as simple as copy/pasting the url of a blog post and the tool will generate a summary.

Step 3: Turn it into a playbook with ChatGPT

With the text extracted, you can now use ChatGPT to turn it into a playbook. As usual, the quality of your prompt will define the quality of your outcome.

Here’s a simple structure you can use:

Prompt: “Act like an online marketer and turn the following content into a playbook:

{summaryFromTLDRthis}”

With the Remote.com blog post example above, here’s what I got:

ChatGPT outcome 1
ChatGPT outcome 2

Step 4: Generate 5 catchy titles with ChatGPT

Not bad, right? With this summary, I’m able to provide immediate value to my prospects, but I need to give it a catchy name.

I used the prompt “Now find 5 catchy title ideas for this playbook”, and this is what ChatGPT got me back:

I personally like the second one, “The Ultimate Guide to Global Payroll Services for Remote Teams” as it’s clear, catchy, and the reader knows what to expect.

Step 5: Repeat for all problems of your customers

In a recent post, I shared my playbook to finding prospects’ symptoms. You simply need to repeat the 4 steps above for each symptom, and you’ll have a resource you can tease for each touchpoint of your sequence.

If you find 9 symptoms, you can lead with a new resource, until you find one that resonates enough for a prospect to reply.

 

With this approach, you’ll be able to take the resources your marketing team has been working on, turn them into valuable conversation starters, and book more meetings as a result.

 

TL;DR:

  • Step 1: Find a marketing resource

  • Step 2: Extract the text with TLDRthis

  • Step 3: Turn it into a playbook with ChatGPT

  • Step 4: Generate 5 catchy titles with ChatGPT

  • Step 5: Repeat for all problems of your customers

PS: I’m working on launching a new course called “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. It’s not ready yet, but you can already join over 260 salespeople who are already in the waitlist.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 4 ways I can help you.
 
  1. Build your outbound prospecting system from scratch here (250+ students)
  2. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  3. Book me 1:1 or for your team here
  4. (NEW!) Sponsor my newsletter & get 4.200+ eyeballs on your ad!

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Categories
Tactical Selling Uncategorized

50% reply rate: How I use ChatGPT to catch the attention of my prospects

50% reply rate: How I use ChatGPT to catch the attention of my prospects

Today’s newsletter is sponsored by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. I’m still building it, but you can already join the waitlist here.

50% reply rate: How I use ChatGPT to catch the attention of my prospects

In today’s issue, I’m going to share a simple way I use ChatGPT to create prospects’ curiosity, and get replies. I’ve been running it for 2 weeks, with a 50% reply rate.

If you can replicate this play, you’ll get the attention of your prospects, you’ll get more replies, and you’ll start relevant conversations with more people.

Here’s how I do it, step-by-step:

Step 1: Identify the top 3 challenges of my prospects

You may have seen this first step in my previous newsletter issue. I simply ask about the top 3 initiatives of my prospect to ChatGPT. I followed this format to make sure the answer was concise and relevant:

“Act like the {jobTitle} at {company} and list your top 3 initiatives for 2023. Bullet point answers only.”

Example: “Act like the VP Sales and Customer Success at Scrive and list your top 3 initiatives for 2023. Bullet point answers only.”

Here’s what ChatGPT got me back:

3rd prompt

Step 2: Attach the results in my conversations

With these results, I have a great conversation starter. Instead of spending 10 minutes doing prospect research, I dig into ChatGPT’s capacities and I simply copy/paste a screen capture of the results into my email or LinkedIn DM.

The screen capture creates a pattern interrupt and grabs the attention of the prospect. They can’t really read the text, so the have to click on the picture to read through.

Step 3: Ask for for their thoughts

A final touch is to add a short question to the screen capture. This motivates the prospect to click on the screen capture and read what ChatGPT found out.

I prefer using a short question to start the conversation. Below are some examples:

  • “Thoughts?”

  • “Is it completely off?”

  • “Sounds familiar?”

  • “What do you think?”

Below is an example of how a direct message looks like on LinkedIn:

DM example

With this approach, I was able to get a 50% reply rate, with one touchpoint only. I’m still experimenting with new tactics to turn these conversations into meetings, so make sure to sign up to my weekly newsletter (if it’s not already done) to find out how it goes.

PS: I’m working on launching a new course called “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. It’s not fully ready yet, as I’m still researching, experimenting, and learning about AI for prospecting, but you can already join the waitlist.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 4 ways I can help you.
 
  1. Build your outbound prospecting system from scratch here (250+ students)
  2. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  3. Book me 1:1 or for your team here
  4. (NEW!) Sponsor my newsletter & get 3.500+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

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Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Categories
Tactical Selling Uncategorized

One Week with ChatGPT: How I saved over 4 hours of prospect research

One Week with ChatGPT: How I saved over 4 hours of prospect research

Today’s newsletter is sponsored by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. I’m still building it, but you can already join the waitlist here.

One Week with ChatGPT: How I saved over 4 hours of prospect research

In today’s issue, I’m going to share how I use ChatGPT to save 4+ hours of prospect research each week.

If you can replicate this process, you’ll save a considerable amount of time in prospect research, which will buy you some time to be creative and start more conversations.

Here’s how I saved 4+ hours of prospect research with ChatGPT:

 

Step 1: Asked about the top 3 initiatives of my prospect

First step was to ask about the top 3 initiatives of my prospect to ChatGPT. I followed this format to make sure the answer was concise and relevant:

“Act like the {jobTitle} at {company} and list your top 3 initiatives for 2023. Bullet point answers only.”

Example: “Act like the VP Sales and Customer Success at Scrive and list your top 3 initiatives for 2023. Bullet point answers only.”

Here’s what ChatGPT got me back:

3rd prompt

Step 2: Asked for 3 symptoms per initiative

As you can see, the initiatives are relevant, but they lack clarity and they are a bit too generic.

I went deeper and asked ChatGPT for detailed symptoms of problems related to these initiatives. Here’s the format I used:

“Give me 3 symptoms of problems you are trying to solve for each initiative. Bullet point format.”

And this what ChatGPT gave me:

2nd prompt

Step 3: Refined results with prospect’s “About Section”

The symptoms are really specific and they can be used to create up to 9 questions in the framework I’m typically using.

However, they can be even more detailed by feeding relevant details found in the “About Section” of my prospect’s LinkedIn profile.

Here’s the format I used: “Below is some additional information on the LinkedIn profile of the {jobTitle} at {company}. Act like the {jobTitle} at {company} and list your top 3 challenges. Short and concrete answers only.

{aboutSection}”

 

And here’s an example of my prompt and what ChatGPT gave me back:

3rd prompt

With this approach, I was able to generate 9 symptoms to be used in my outbound prospecting, in 1 minute vs minimum 10 minute per prospect without ChatGPT.

PS: I’m working on launching a new course called “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. It’s not fully ready yet, as I’m still researching, experimenting, and learning about AI for prospecting, but you can already join the waitlist.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 4 ways I can help you.
 
  1. Build your outbound prospecting system from scratch here (250+ students)
  2. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  3. Book me 1:1 or for your team here
  4. (NEW!) Sponsor my newsletter & get 3.500+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.