Author: saleslabs

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Podcast

Episode 45 – The do’s and don’ts of outreach sequences, with Jeff Swan

Jeff Swan

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Episode 45 – The do’s and don’ts of outreach sequences, with Jeff Swan

In this new episode, Thibaut receives Jeff Swan, Founder at RevUp Sales.

Jeff has been in sales for 15 years, focused on generating millions in pipeline.

In this interview, you’ll discover how to build a solid outreach sequence, what to avoid, and a simple framework to build your cold outreach messages from scratch.

You can find Jeff on LinkedIn here.

Go check RevUp Sales here.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. [NEW] Signup for a FREE, 5-days online challenge

Build a cold outreach sequence from scratch, learn how to generate conversations every day, and optimize your LinkedIn profile for sales in 5 days.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Uncategorized

Daily Tips – Week 52

Daily Sales Tip

The daily email notification that generates new opportunities

Get Your Tips

This week's topic:

2021 plans

See previous week's topic

Monday

Tuesday

Wednesday

Thursday

Friday

Download the checklist

About Your Host

Thibaut Souyris

About Me

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and other sales professionals who are tired of using the same old playbook to generate opportunities and drive business.

By joining this newsletter, you’ll get tactical tips to reduce your prospecting efforts and increase your outcome, so you can focus on growing professionally and financially.

Categories
Podcast

Episode 44 – In the mind of a CRO, with Josh Allen

Josh Allen

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A Selection of Free Online Workshops to Help You Generate More Opportunities

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Episode 44 – In the mind of a CRO, with Josh Allen

In this new episode, Thibaut receives Josh Allen, CRO at Owl Labs.

Josh has over 18 years of sales experience, working in companies like LogMeIn or Drift.

In this interview, you will discover what keeps a CRO up at night, what KPIs Josh follows, and you’ll even learn how to craft a good cold outreach message to Josh.

You can find Josh on LinkedIn here.

Go check Owl Labs here.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. [NEW] Signup for a FREE, 5-days online challenge

Build a cold outreach sequence from scratch, learn how to generate conversations every day, and optimize your LinkedIn profile for sales in 5 days.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Uncategorized

Daily Tips – Week 51

Daily Sales Tip

The daily email notification that generates new opportunities

Get Your Tips

This week's topic:

Away vs Towards Language

See previous week's topic

Monday

Tuesday

Wednesday

Thursday

Friday

Download the checklist

About Your Host

Thibaut Souyris

About Me

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and other sales professionals who are tired of using the same old playbook to generate opportunities and drive business.

By joining this newsletter, you’ll get tactical tips to reduce your prospecting efforts and increase your outcome, so you can focus on growing professionally and financially.

Categories
Tactical Selling

A Great Sales Pitch Practice: Don’t Pitch During Outreach

Don't pitch in your outreach

A Great Sales Pitch Practice: Don’t Pitch During Outreach

When was the last time you got excited about spam? Probably never.

That’s because these messages are a nuisance, and we filter them out almost by instinct. 

Likewise, if you are jumping right to the sales pitch during initial contact with a client, they will at best ignore your efforts, and at worst feel alienated by your approach: even a well-meaning sales pitch will fall on deaf ears if a prospect doesn’t have a reason to listen. 

In order to avoid this situation, stop pitching during outreach. Instead, follow the system developed for the T-shaped sales development accelerator: 

  • Find a Trigger
  • Tease Your Prospect
  • Finish with a Soft Call-to-Action

Why Delivering a Sales Pitch During Outreach is a Mistake

In sales, it is important to consider human psychology. Everyday, you are bombarded with advertisements, and it has gotten to the point that your brain is hardwired to instantly recognize the pattern of a sales pitch. And when you recognize that pattern, especially coming from someone you don’t know, you will stop listening.

This is compounded by the fact that we are all busy people. You have to realize that your sales prospects care about their time as much as you care about yours. When they hear your unsolicited sales pitch (even if it’s an example of a good sales pitch!) they will tune you out, and worse, become frustrated that you have wasted their time.

This brings us to the main point: you have to earn a sales pitch opportunity. Before you can break through the barrier your prospect has erected to keep out crude marketing slogans and spam, you need to make sure that you have something valuable to offer—a product or service that’s worth the prospect’s time and attention. Then, you have to build rapport and trust with the contact, so they will actually consider what you have to say. 

There is no shortcut. If you want to succeed in sales, you need to put in the work and build up to the effective sales pitch.

Finding Triggers, Based on Your Product or Service

The first step of your process in breaking through to a prospect is to identify and develop triggers. A good sales trigger is an indication—and an invitation—to connect. This most often comes in the form of publicly available information that suggests that a prospect may have a problem you can solve.

Here’s an example: whenever a prospect likes or comments on one of your posts, you can use that as an excuse to get in touch. This is why it’s so important to be posting content regularly—it increases the opportunities for your sales team to conduct outreach with people who might actually want it.

An even better trigger would be someone who has viewed your profile or watched one of your videos. You might connect with them and say: “Hey Maria, I see you watched my video on creating a good LinkedIn profile. I’m curious, did you find what you were looking for?”

If you want more examples or techniques to develop your triggers, I have a great podcast episode with Mark Colgan that you can check out. Use the information from this article and the podcast to find your triggers, and you are one step closer to effective sales pitches.

Tease Your Prospect: But Just a Little!

After you have identified your triggers, you will need to start teasing your prospect. You don’t want to find a trigger and immediately go and vomit your elevator pitch. Likewise, you don’t want to give everything away for free. Instead, provide slow drips of information–via email or otherwise–that will get your prospect curious about what your company has to offer. More importantly, slowly giving prospects high-quality information on your product or service will get them coming back for more.

Going back to the LinkedIn profile example, you might tell your prospect that you have two major improvements to offer them that might help increase traffic to their page. But don’t tell them what the improvements are: instead, tease them! For a pre sales pitch example: “If you’re into it, I’d love to share these tips on how you can improve your profile.” 

The idea is to create a cliffhanger, show them you’ve done your homework, and get them interested in your services.

Finish with a Soft Call-to-Action

What to do after you’ve laid the groundwork? Finish with a soft call to action! At this point, you have identified a client that is interested in learning more about your services, and you’ve teased them with useful—but not exhaustive—information. Now, you should have one clear and simple ask for your prospect.

For more on this step, there’s a really nice blog post by Devin Reed; his advice will get you started on thinking about what kinds of calls-to-action will be effective for your services.

I also recommend downloading the outreach-to-sales pitch checklist I have developed.  Use the checklist to work through your approach to prospective clients in a systematic way: find triggers, tease, and finish with a soft call-to-action, all while avoiding the clumsy and premature sales pitches we all dread receiving. 

By following these steps, you will ensure that you’re actually doing good outreach—and not pitching your sales outreach away.

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. [NEW] Join the T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.

2. Join the T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment. Apply today.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

Subscribe to the Newsletter

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Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.900+ salespeople to book more meetings and work when, where, and how they want.

Categories
Podcast

Episode 43 – How to build your career path in a high-growth startup, with Courtney Griffin

Courtney Griffin

Free Workshop Library

A Selection of Free Online Workshops to Help You Generate More Opportunities

Access Now

Episode 43 – How to build your career path in a high-growth startup, with Courtney Griffin

In this new episode, Thibaut receives Courtney, VP of Global Sales at Improvado.

Courtney and Thibaut jump on a live interview, following the series of the SalesLabs Virtual Tour. Participants engaged while listening to the conversation about:

  • What are the different career paths in a fast growing startup
  • How to pick your next job
  • How being part of Burning Man helped Courtney develop her leadership skills 

You can find Courtney on LinkedIn here

Go check Improvado here

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. [NEW] Signup for a FREE, 5-days online challenge

Build a cold outreach sequence from scratch, learn how to generate conversations every day, and optimize your LinkedIn profile for sales in 5 days.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Uncategorized

Daily Tips – Week 50

Daily Sales Tip

The daily email notification that generates new opportunities

Get Your Tips

This week's topic:

Book club

See previous week's topic

Monday

Tuesday

Wednesday

Thursday

Friday

Download the checklist

About Your Host

Thibaut Souyris

About Me

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and other sales professionals who are tired of using the same old playbook to generate opportunities and drive business.

By joining this newsletter, you’ll get tactical tips to reduce your prospecting efforts and increase your outcome, so you can focus on growing professionally and financially.

Categories
Podcast

Episode 42 – Adjusting your sales development strategy to a new business model, with Kyle Roach

Kyle Roach

Free Workshop Library

A Selection of Free Online Workshops to Help You Generate More Opportunities

Access Now

Episode 42 – Adjusting your sales development strategy to a new business model, with Kyle Roach

In this new episode, Thibaut invites Kyle Roach, Director of Sales Development at Socio.

Kyle and Thibaut jump on a live interview, following the series of the SalesLabs Virtual Tour. Participants asked questions about:

  • How the team at Socio pivoted from selling an app for physical events to virtual events
  • How Kyle builds a strong team culture remotely
  • Why teachers are great fits for sales

You can find Kyle on LinkedIn here

Go check Socio here

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. [NEW] Signup for a FREE, 5-days online challenge

Build a cold outreach sequence from scratch, learn how to generate conversations every day, and optimize your LinkedIn profile for sales in 5 days.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Uncategorized

Daily Tips – Week 49

Daily Sales Tip

The daily email notification that generates new opportunities

Get Your Tips

This week's topic:

Video prospecting

See previous week's topic

Monday

Tuesday

Wednesday

Thursday

Friday

Download the checklist

About Your Host

Thibaut Souyris

About Me

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and other sales professionals who are tired of using the same old playbook to generate opportunities and drive business.

By joining this newsletter, you’ll get tactical tips to reduce your prospecting efforts and increase your outcome, so you can focus on growing professionally and financially.

Categories
Podcast

Episode 41 – How to involve your Sales Development team when hiring new SDRs, with Roger Figueiredo

Roger Figueiredo

Free Workshop Library

A Selection of Free Online Workshops to Help You Generate More Opportunities

Access Now

Episode 41 – How to involve your Sales Development team when hiring new SDRs, with Roger Figueiredo

In this new episode, Thibaut receives Roger Figueiredo, VP of Marketing and Sales Development at #paid.

Roger and Thibaut jump on a live interview, following the series of the SalesLabs Virtual Tour. Participants asked questions about

Here is what you will learn:

  • How Roger involves his SDR team in hiring new SDRs
  • Creative ways to engage your SDR team
  • Why the SDR is becoming a profession in itself and not just a stepping stone

You can find Roger on LinkedIn here

Go check #paid here

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. [NEW] Signup for a FREE, 5-days online challenge

Build a cold outreach sequence from scratch, learn how to generate conversations every day, and optimize your LinkedIn profile for sales in 5 days.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Diagnostic Session