When you have different touchpoints, people get familiar with your brand, familiar with you as a person, and the conversion rate will be higher.
The challenges
The team approached me when they were in the process of launching their business development team. They knew outbound would be very different from inbound, but they were struggling to build a tactical cold outreach sequence that would get answers.
The Vainu team downloaded my Ultimate LinkedIn Outreach Sequence and they immediately updated their sequences to add multi-channel touchpoints.
Team Workshop
After seeing great initial results, they booked me for an online training and I showed the sales team how to find triggers and build prospecting experiments.
With the online training and the knowledge of the sequence, two new Business Development Reps were hired and they booked 90 demos in their first month, with 13.8% of prospects contacted booking a call with them.