Vainu Testimonial | SalesLabs

Customer Story

Find out how the Sales Team at Vainu implemented my LinkedIn sequence and is seeing massive results

Industry

Sales Intelligence, SaaS

Solution

Online Workshop

Thibaut's outreach sequence works and he knows how to engage teams during remote workshops! Thibaut had already shared his LinkedIn outreach sequence with me before, which we implemented and have seen good results. We had a workshop and it was insightful to see how & what LinkedIn automation tools Thibaut uses and it was helpfull to discuss identifying different trigger events.

Working with Thibaut is a bliss. He helps you understand what skills are required to successfully create a consistent pipeline, what skills should be developed further and provides hands-on advise on how to do just that. I recommend working with Thibaut if you are building your sales process or feel that your (team's) pipeline is inconsistent (which Thibaut aptly describes as the 'ketchup bottle phenomenon').

The challenges

The team at Vainu had issues around content building to attract prospects.

They were mostly focused on cold calling and cold emailing
The tried social selling, but didn’t build a structured way to reach out to prospects
They had just hired 3 new SDRs and had to train them to reach targets quickly

How I helped

Mathijs booked me for a 2 hours online workshop with the sales team. We assessed their strengths and weaknesses and deep dived on the following topics:

1. How to identify your Ideal Customer Profiles

We reviewed their current ICP and built an ICP matrix, so they could build lists of leads and have clarity on who to contact, in which company.

2. How to find triggers

We worked on identifying relevant triggers on LinkedIn, so they could build relevant messaging and increase their answer rates.

3. Experimentation

I introduced the team to the concept of experimentation and shared insights on how to plan, run, and scale experimentations.

4. LinkedIn Outreach Sequence

I shared my LinkedIn sequence with the team and they used it to build their cold outreach strategy.

The results

The sales team was able to generate consistent pipeline, and identified skills they needed to work on in order to be successful with social selling. On top of that, the 3 new SDRs were able to produce the following results in their first 1.5 months:

121 new meetings booked
87% show up rate
€32.000 new business closed