Launching a new offering? Book meetings with these 3 steps

In today’s newsletter, I’ll show you the exact steps I follow when launching a new offering. I’ve been working for myself for 6 years, and I launched many different services and products.

Right now, I’m working on creating a system to help remote salespeople go from being employed with a single source of income to highly sought-after portfolio professionals, so they can choose when, where, and how to work.

Here’s how, step-by-step:

Step 1: Build 3 to 5 assumptions

Before launching a new offering, you need to come up with a few assumptions about the specific challenges your prospects are trying to solve. You may already have a good idea of the solution to these problems, but it’s irrelevant at this stage.

Here are 5 assumptions I have about experienced remote salespeople trying to work for themselves:

1. Salespeople don’t know how to market their skills → they think they need a product to sell to make money
2. They don’t thing they have anything to offer → they don’t know how to package their skills
3. They have golden handcuffs → they have great work conditions, so it’s hard for them to leave them
4. They know this won’t last forever → they sense that the market is shifting, and employers want everyone back in the office
5. Those who want to work for themselves want to do it within a year → when they made the decision to work for themselves, they want to do it quickly

Step 2: Do a LinkedIn poll to validate each assumption

Now that your assumptions are clear, you can start working on validating them with data from your prospects. At the time of writing this newsletter (August 2024), LinkedIn Polls are working well to generate good impressions and engagement.

Here’s a recent poll I did, where I validated assumption 5: