Today’s newsletter is sponsored by The AI Outreach System. It’s a tactical guide to using Artificial Intelligence to book meetings. I’m still building it, but you can already join the waitlist here.
In today’s issue, I’m going to share how I use ChatGPT to save 4+ hours of prospect research each week.
If you can replicate this process, you’ll save a considerable amount of time in prospect research, which will buy you some time to be creative and start more conversations.
Here’s how I saved 4+ hours of prospect research with ChatGPT:
First step was to ask about the top 3 initiatives of my prospect to ChatGPT. I followed this format to make sure the answer was concise and relevant:
“Act like the {jobTitle} at {company} and list your top 3 initiatives for 2023. Bullet point answers only.”
Example: “Act like the VP Sales and Customer Success at Scrive and list your top 3 initiatives for 2023. Bullet point answers only.”
Here’s what ChatGPT got me back:
As you can see, the initiatives are relevant, but they lack clarity and they are a bit too generic.
I went deeper and asked ChatGPT for detailed symptoms of problems related to these initiatives. Here’s the format I used:
“Give me 3 symptoms of problems you are trying to solve for each initiative. Bullet point format.”
And this what ChatGPT gave me:
The symptoms are really specific and they can be used to create up to 9 questions in the framework I’m typically using.
However, they can be even more detailed by feeding relevant details found in the “About Section” of my prospect’s LinkedIn profile.
Here’s the format I used: “Below is some additional information on the LinkedIn profile of the {jobTitle} at {company}. Act like the {jobTitle} at {company} and list your top 3 challenges. Short and concrete answers only.
{aboutSection}”
And here’s an example of my prompt and what ChatGPT gave me back:
With this approach, I was able to generate 9 symptoms to be used in my outbound prospecting, in 1 minute vs minimum 10 minute per prospect without ChatGPT.
PS: I’m working on launching a new course called “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. It’s not fully ready yet, as I’m still researching, experimenting, and learning about AI for prospecting, but you can already join the waitlist.
Cheers,
Thibaut Souyris
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