Start more conversations with your prospects

Train your sales development team to be relevant and creative when prospecting. Turn your SDRs into T-shaped SDRs

According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.

Using the same old playbook is costing you money

This comes down to a simple set of problems. Prospects receive tons of similar prospecting emails or calls, and they simply ignore them. Most sales development teams use a templated approach, with no creativity and no relevance.

The old-fashioned prospecting sequence

Average numbers of days of a sequence

Average touchpoints to obtain an answer

Imagine if you could reduce the number of days of your sequence and the average touchpoints required to obtain an answer… How many more conversations would you start?

Sending tons of emails and getting no answer?

If your team is sending hundreds of emails every day, burning leads with marginal answer rate, it can be tough to figure out what to do.

Can’t get your reps to pick up the phone?

Most SDRs are in their early twenties. If you ask them to pick up the phone and do a hundred dials every day, it’s no surprise that they quit within a few months.

Tried using social selling, with terrible results.

This one is a classic. Everyone is praising social selling and telling you to use LinkedIn to prospect, but you’ve tried and it doesn’t work.

Program goals

Deliver a training program and tools to SDRs and BDRs so they can generate quality opportunities by being relevant and creative
Change the way the SDR job is perceived and allow individuals to grow professionally and financially in the job
Help sales development organizations retain good SDRs and reduce the pressure to push high-performing SDRs to become AEs

Program Overview

Section 1: Groundwork

Module 1: Setting the stage
Module 2: Identifying your ICPs
Module 3: Identifying what problems your ICPs are trying to solve

Section 2: Outreaching

Module 4: Introduction to modern outreaching
Module 5: Identifying triggers
Module 6: Discovering various types of touchpoints
Module 7: Building sequences and cadences
Module 8: Building high-impact messaging
Module 9: Booking the discovery call

Section 3: Network building

Module 10: Introduction to network building
Module 11: Building lists of ICPs
Module 11: Building lists of thought-leaders
Module 12: Connecting with ICPs and thought-leaders
Module 13: Automation

Section 4: Content building

Module 14: Introduction of content building
Module 15: Building a content strategy
Module 16: Identifying types of content
Module 17: Generating quality content
Module 18: Scheduling and automation

Section 5: Experimentation

Module 19: Introduction to experimentation
Module 20: Discovering various types of experiments
Module 21: Setting key metrics
Module 22: Crafting your first experiment

Section 6: Implementation and wrap up (for managers)

Module 23: Setting T-shaped metrics
Module 24: Setting goals
Module 25: Metrics and goal tracking
Module 26: Instrumentation
Module 27: Building an implementation plan

Methodology

Ongoing (remote or onsite)

Training is provided on an ongoing basis, in 2-4 hours sessions, spread over 3 to 6 weeks
Up to 10 participants per cohort
Ideal for distributed and remote teams

All at once (remote or onsite)

Training is provided over one or two days
Up to 25 participant per cohort
Ideal for periodic events like SKO or team gatherings

Online (coming soon)

On-demand access
Subscription-based

Here's what my customers say about me

Thibaut organized a coaching/introduction session on social selling through Linkedin. We had a 2 hours workshop where the goal was to give sales managers a solid basis and tools to build their own outreach strategy. Thibaut took the time to adapt our use case to the workshop. By doing so, the engagement from the team was very positive. The workshop is not a just a presentation about best practice. The team is requested to actively participate, try examples, and ask questions all the way. On top of that, Thibaut shared best practices, historical data, and concrete sequence to give us actionable feedback and inspiration to build our strategy.

I invited Thibaut for a workshop on how to generate leads using LinkedIn and it was really impactful. Thibaut shared actionable tactics on how to use LinkedIn and build a personal brand that generates hot leads. His workshop was really valuable for the sales team at Comtravo and I strongly recommend working with SalesLabs and Thibaut!

Thibaut impressed me by listening patiently to our plan, asking questions, then proposing a much better solution of his own. He challenged our thinking in ways that had not been possible through internal sales meetings. He also brought a lot of needed structure to a process that seemed overwhelming at first. Highly recommended for B2B sales teams!

We've worked with Thibaut multiple times at Techstars Berlin, running workshops for our accelerator program as well as open community workshops. Our founders have definitely benefited from Thibaut's B2B sales expertise, as well as his tactical and structured approach to challenges. He brings lots of energy to the room and makes it super easy for his audience to engage with him. Thibaut is very good at adjusting to his audience and giving tailored advice - regardless of whether you have previous knowledge on B2B sales or not, he will always provide value with his content and best practices.

We started working with Sales Labs when we realised we needed guidance to set our sales organisation. As a fast-growing startup founder, I needed the right partner to think and implement a solid revenue engine. Thibaut really helped us defining our sales process, finding the right KPIs to implement and track. He proved to be very flexible, focused on delivering value, all while being very friendly and caring. His deep knowledge of modern B2B sales really helped us professionalising and I can only recommend his work!

We decided to work with Sales Labs at a moment where we needed strategic and operational support to build our sales organisation at Smunch. Thibaut brought a new perspective about our sales strategy and he was an exceptional support to design but also implement processes. From Salesforce knowledge to KPI setting, he was a very knowledgable resource and I strongly recommend him to busy founders.

What's next?

Let’s jump on a quick call so I can better understand your situation and recommend you the best solution.

The Goal Of This Call?

Find what problem you are currently facing
See if there’s a fit
Recommend you the ideal solution, based on your business goals

Start more conversations with your prospects

Train your sales development team to be relevant and creative when prospecting. Turn your SDRs into T-shaped SDRs

Using the same old playbook is costing you money

The old-fashioned prospecting sequence

Average numbers of days of a sequence

Average touchpoints to obtain an answer

Sending tons of emails and getting no answer?

Can’t get your reps to pick up the phone?

Tried using social selling, with terrible results.

Program goals

Program Overview

Methodology

Here's what my customers say about me

Still not convinced? Check this out

What's next?

Subscribe to the newsletter

Schedule a Priority Consultation

Book a Call With Me

Start more conversations with your prospects

Train your sales development team to be relevant and creative when prospecting. Turn your SDRs into T-shaped SDRs

Using the same old playbook is costing you money

The old-fashioned prospecting sequence

Average numbers of days of a sequence

Average touchpoints to obtain an answer

Sending tons of emails and getting no answer?

Can’t get your reps to pick up the phone?​

Tried using social selling, with terrible results.​

Program goals

Program Overview

Methodology

Here's what my customers say about me

Still not convinced? Check this out

What's next?

Subscribe to the newsletter

Schedule a Priority Consultation

Book a Call With Me

Can’t get your reps to pick up the phone?

Tried using social selling, with terrible results.