The Prospecting Engine

Start using systems, tactics, and tools to book meetings and generate pipeline consistently.

The Prospecting Engine is the ultimate knowledge and systems to start conversations, book meetings, and generate a healthy pipeline in 2024 and beyond. It’s the system I follow every day to reach a 46.45% reply rate, and a 27% meeting rate.

Join more than 1.000 customers working at companies like:

Remember when booking meetings was easy?

You could create a single sequence, send it to thousands of prospects, and meetings would magically appear on your calendar. You just had to stay organized, and you would meet your targets.

Today, everything has changed.

Automation and AI have flooded outbound prospecting channels, and prospects don’t even reply to tell you to stop contacting them. Whole sales teams are laid off, and it seems like outbound prospecting doesn’t work anymore.

The old “Predictable Revenue” model of outbound prospecting is dead.

But for years, sales leaders have been pushing this model. Salespeople have been forced to keep cold calling random lists, meet insane activity targets, and reuse outbound prospecting templates that stoped working years ago.

My new course, The Prospecting Engine, is the result of 15 years of expertise, proven methods, and actionable tactics.

Included is all the training and resources you need to reliably start conversations, book meetings, and generate a healthy pipeline in 2024 and beyond.

What will you learn?

My goal with The Prospecting Engine is to equip you with the complete roadmap to build a sustainable prospecting system.

The course includes a full framework for understanding why people buy, developing and testing prospecting sequences, getting replies, booking meetings, generating opportunities, and much more.

If you’re looking for a complete, tried-and-true system that you can use to create a healthy pipeline, this is it.

01 Straightforward, Tactical Training

The Prospecting Engine video course is made up of 14 in-depth chapters, 114 lessons, and 6 hours of video instruction that can be completed on your own time.

02 Powerful Notion Resource Center

Included with the course is a Notion-based Resource Center that includes frameworks, exercises, cheat sheets, swipe files, and more to help you execute what I teach.

03 Bonuses and Tools

You’ll also access 8 bonuses, 8 frameworks, 5 cheat sheets, 3 swipe files, and a list of vetted sales tools to help you increase you save time, increase your efficiency, and help you buy back your time.

all these people can't be wrong:

What's inside?

Everything you need to build a sustainable prospecting system.

As I’ve built markets from scratch in SaaS, professional services, and many more, I’ve been documenting everything. What has worked, and what hasn’t. The Prospecting Engine presents a clear framework for creating a sustainable prospecting system.

The New Landscape of Prospecting

We’ll start with a state of the union of prospecting, what has changed, what are new limits we didn’t have before, and so much more.

Business Basics

You can’t be successful at prospecting if you don’t understand why people buy. I’ll show you how humans make decisions, and how to find problems your prospects are trying to solve.

Who are your customers, what do they care about

I’ll show you how to identify your prospects (companies and job title), how to find their problems, and how to organize your thoughts to prepare your prospecting.

Intent-data and triggers

There’s never been so much data available for us to personalize our outreach. I’ll teach you where to find it, and how to use it to increase your reply rate.

Different types of prospecting

Prospecting isn’t just about outbound. There are countless opportunities for you to grab in your network. I’ll show you how to identify them, and 5 different types of prospecting tactics you can use immediately.

Sequencing

Prospecting success is 80% systems. Building sequences is the core of your prospecting engine. I’ll show you to systematize your prospecting, and how to keep your sequences flexible.

Messaging

I’m going to share how has messaging changed, what works and what doesn’t, and I’ll share my favorite message templates. You’ll get access to over 30 cold emails, LinkedIn message templates, and cold call scripts (that keep being updated).

Booking Meetings

Getting replies is the first step. Booking meeting is the main goal of your prospecting. I’ll show you how to navigate conversations, how to tease your prospect’s interest, and how to get them to show up to your meetings.

Creating an Opportunity

What happens when you book a meeting? How do you run a discovery call? How do you communicate before and after the call? You’ll learn all of that, and so much more.

Building a routine

If you can stay consistent, you’ll get 80% of the work out of your way. I’ll teach you how to respect and protect your time, and how to create a powerful prospecting habit.

Tracking your prospecting

Great salespeople track their prospecting. You’ll learn what you need to track, and how to track it.

Managing up and Experimentation

Not every sequence and message will be a success. I’ll show how to get your manager on board, and how to create an experimentation plan.

Tools and automation

Finally, I’m going to share my thoughts on AI and automation, how to use both, and a list of tools I recommend.

More than just theory.

The Prospecting Engine includes more than just video lessons.
I built the course with bonus resources to make sure you apply what you learn.

Notion Resource Center

To help you apply what I teach, you’ll get access to a Notion Resource Center that provides the templates, resources, and more you need to take action.

Bonuses

If you’re always on the lookout for new tactics, tools, and ideas, you’ll love the bonuses I have selected for you.

Who this course is for?

Not everyone is going to be a right fit for The Prospecting Engine.

You're a good fit for this course if:

✅ You know that this course is a tool, and you’ll need to use it.
✅ You’re willing to reassess or even pivot from your existing prospecting process.
✅ You know that, like with anything, “showing up every day” and patience is required to create something great.
✅ You know that if success was just a one-size-fits-all simple formula, then everyone would be successful.
✅ You take action and don’t allow yourself to make excuses that keep you from moving forward.
✅ You’re willing to reach out and get the help you need when you get stuck.

You're not a good fit for this course if:

❌ You equate success with just buying a course.
❌ You’re not willing to do the unsexy work that’s required to be a successful salesperson.
❌ You’re expecting me to just tell you exactly what to do every minute of every day.
❌ “What sales engagment tool should I use?” is more important for you than “How do I start conversations with prospects?”
❌ You’re expecting The Prospecting Engine to be a technical manual on sales tools.

Ready to join The Prospecting Engine?

$ 399

14 in-depth chapters and 114 lessons of video training content
6 hours of instructional content
Notion Resource Center
Bonus Cheat Sheets
Bonus Swipe Files
Lifetime updates
Lifetime access

$ 799

12 months of access to a peer community
12 monthly office hours
14 in-depth chapters and 114 lessons of video training content
6 hours of instructional content
Notion Resource Center
Bonus Cheat Sheets
Bonus Swipe Files
Lifetime updates
Lifetime access

$ 1999

4 x 45 min individual coaching sessions
12 months of access to a peer community
12 monthly office hours
14 in-depth chapters and 114 lessons of video training content
6 hours of instructional content
Notion Resource Center
Bonus Cheat Sheets
Bonus Swipe Files
Lifetime updates
Lifetime access

The Prospecting Engine will continue to improve and expand.

Every customer gets lifetime access with their one-time payment. I plan on continuously expanding this course with additional content, taught by myself and guest experts. You’ll get these updates free of charge.

Updates could include:

✓ New video lessons

✓ Outside expert presentations and in-depth tutorials

✓ Case studies interviews with successful students

✓ Additions and improvements to the Notion Resource Center

✓ Updated software lists and third-party vendor recommendations

Hi, I'm Thibaut Souyris

I’m a LinkedIn Top Voice, sales trainer, coach, founder of SalesLabs, and creator of this video course, The Prospecting Engine.

This course is based on my experience working with salespeople in SaaS and tech companies, including:

⬇️ Expense this course ⬇️

Simply copy/paste & send this 53-word template to your manager:

Hey [MANAGER],

I’d love to take Thibaut Souyris’s new course to build a sustainable prospecting engine: saleslabs.io/the-prospecting-engine/

I’ll use what I learn to create an alternative version of the sequences I currently send. The goal is to double my meeting rate. Maybe even more. Fingers crossed! It’s $399.

Can I please expense it?

Frequently Asked Questions

Who is this course for?

The Prospecting Engine is for anyone who has to prospect to be successful (which is every salesperson). I’m going to walk you through how to create a reliable, sustainable prospecting system.

You’re going to discover a full framework for understanding why people buy, developing and testing prospecting sequences, getting replies, booking meetings, generating opportunities, and much more.

Whether you sell SaaS subscription or professional services, what I teach in The Prospecting Engine is going to help you start conversations and generate opportunities.

How does this differ from other courses on prospecting?

There are a lot of courses on prospecting.

What sets The Prospecting Engine apart is that I’m not just sharing static prospecting tactics. I’ve been building markets from scratch for over 15 years, and prospecting has always been at the heart of it. I have gathered a significant audience – roughly 37.000 followers on LinkedIn, and 5.700+ subscribers on my newsletter because I have reached a consistent 46.45% reply rate, and 27% meeting rate. I know how to build sequences that get replies, because I’m prospecting myself every day.

This isn’t just rehashed information or personal anecdotes. I’ve taken everything I’ve learned, along with the hundreds of private conversations I’ve had with salespeople, and developed a systematic framework for starting conversations and building pipeline.

Why should I listen to you? Who are you?

I’m a creator, sales trainer and coach. I’ve been spending the last 15 years experimenting with tools and concepts so I could build (and constantly update) my playbook on starting conversations with prospects, and booking more meetings.

I still prospect every day, and you’ll find over 15 years of sales experience distilled in this course.

I’m sharing my prospecting results daily with my 37.000+ LinkedIn followers and 5.700+ newsletter subscribers, which led me to become a Top Voice on LinkedIn.

I'm not a tech salesperson. Is this course for me?

Absolutely.

This course is for anyone who wants to book more meetings and generate more opportunities, specifically those selling B2B products, services, and other forms of complex solutions:

→ SaaS, subscription-based solutions, tech products

→ Enterprise suites, complex products with multiple buyers

→ Agencies, service-based businesses, freelancers

You can apply this course to any type of B2B sales.

How long will it take to complete the course?

The course contains a ton of content – around 6 hours of recorded material. Some of you will binge the entire course. Others will pick and choose the content that’s most relevant to you right now.

This isn’t a course that you’ll be able to consume in a weekend and then start seeing results the following Monday. It’s a blueprint that will take time to learn and time to execute on. But if you’re willing to roll up your sleeves and do the work, you will get results.

I’m totally new to this. Can this help me?

I’ve built this course for beginners and advanced salespeople. Some of you will need to watch every single video and bonuses, while others will cherry pick topics that are more relevant to them.

What’s your refund policy?

There are no refunds on The Prospecting Engine. Here’s why:

I’m assuming that if you’re considering buying The Prospecting Engine, then you likely have been following me on LinkedIn. I don’t run ads, so the chances that you’ve stumbled upon this product through some Facebook or Google advertisement is zero.

I’ve spent the last 5 years building a reputation online as someone who delivers tactical and actionable content. I have over 1.000 students, and less than 5 people asked for a refund.

This course is my best course. It’s 114 lessons and 6 hours worth of instructional content. It’s the thing I wish existed when I started my career in sales.

This course is not for people who are on the fence. It’s not for “tire kickers” or folks who are just “poking around”.

It’s for people who are familiar with my work, understand how important quality is to me, and want to put in the work necessary to see the results.

If that’s not you, please don’t buy the course. If you’re just “curious” and want to watch a few lessons and quit, please don’t buy the course.

If you’re committed to the process and want to learn everything that I’ve learned over the last 15 years, there’s zero chance you’ll be disappointed.

Thank you for understanding.

Does this come with email or phone support?

No, the course does not come with email or phone support. It’s a self-guided course where you take what I teach and apply it to what you sell.

Does this include lifetime access?

Absolutely. You can access it for as long as you’d like with no extra payment.

Will I need to pay more for future updates?

No. As this is my flagship course, I plan on continuing to iterate on this course and expand it based on the feedback I’m getting from my students. I’ll likely increase the cost of the course for future customers – especially as it becomes more valuable – but you won’t need to pay anything extra.

Can I expense this course?

Of course! In fact, here’s a short template you can use when pitching it to your manager:

— — —

Hey [MANAGER],

I’d love to take Thibaut Souyris’s new course to build a sustainable prospecting engine: saleslabs.io/the-prospecting-engine/

I’ll use what I learn to create an alternative version of the sequences I currently send. The goal is to double my meeting rate. Maybe even more. Fingers crossed! It’s $399.

Can I please expense it?

OK. I’m sold. What happens after I buy?

Once you buy you’ll be given a login to the course. You’ll have immediate access to all of the material, and won’t need to wait to watch all of the content I’ve included.

Why I'm not offering refunds on The Prospecting Engine