What's Included
01 Getting started
Laying The Foundation
- Learn how to define your Ideal Customer Profile
- List the problems your ICPs are trying to solve
- Discover types of triggers and how to use them for cold outreach
The New Outreach System
A Tactical Guide To Booking Meetings On LinkedIn
How I use LinkedIn to get a 38% reply rate and an 11% meeting rate
My Students Are Working At:
02 Finding prospects
Trigger & Lead Hunting
- Discover the 3 main sources of prospects on LinkedIn
- Understand how to use these sources to add relevance to your outreach
03 Planning your sequence
Sequence & Messaging
- Build the skeleton of your outreach sequence
- Learn how to cadence your touchpoints
- Discover 3 high-impact messaging frameworks for asynchronous prospecting
04 Turning conversations into meetings
Navigating Conversations
- Discover different types of replies
- Learn how to navigate a conversation to book a meeting
05 Executing
Routine Building
- Find out how many prospects to contact daily to reach your sales target
- Build your daily prospecting routine
- Discover how prospecting daily creates compounding results
06 advanced prospecting
Video Prospecting
- What is video prospecting
- Why it’s important
- How to shoot prospecting videos
- Prospecting video setup
- How to get rid of your fear of video prospecting
07 Tracking
The Prospecting Tracker
- 1 ready-to-use Notion workspace
- 2 prospecting lists (outbound and inbound)
- 1 easy-to-use dashboard to track your reply rates, meeting rates, and opportunity rates
The Full Curriculum
Part 1: Introduction
- Welcome
- My Journey
Part 2: Laying The Foundation
- Defining your ICP
- Listing the problems your ICPs are trying to solve
- Trigger prospecting
Part 3: Trigger & Lead Hunting
- 3 types of LinkedIn triggers
- Finding triggers
- Finding prospects
Part 4: Sequence & Messaging
- Important points about sequences
- Sequence structure
- Connection requests
- Asynchronous touchpoints
Part 5: Navigating Conversations
- Types of replies
- Turning conversations into meetings
Part 6: Routine Building
- Defining your “cruising altitude” (how many prospects to contact to reach your targets)
- Building your prospecting routine
Part 7: Video prospecting
- Important Points About Video Prospecting
- How to Shoot Core Videos
- How to Shoot Prospecting Videos
- Prospecting Video Setup
- How to get rid of your fear of video prospecting
Part 8: Prospecting tracker (optional)
- 1 ready-to-use Notion workspace
- 2 prospecting lists (outbound and inbound)
- 1 easy-to-use dashboard to track your reply rates, meeting rates, and opportunity rates
Bonus:
- Bonus #1: How to keep learning with a team
- Bonus #2: Two outbound sequence examples
- Bonus #3: My Full Tech Stack
- Bonus #4: How I prospect (Power hour video)
- Bonus #5: My Power Hour
- Bonus #6: How to prospect on LinkedIn when you’re too busy
Thibaut souyris
The trainer
I’m Thibaut Souyris,
For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.
I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.
You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.
When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or building businesses of all kinds.
FAQs
Who is this course for?
Any sales professional who wants to use LinkedIn to find prospects, book meetings, and generate opportunities.
Why is LinkedIn important for prospecting?
It isn’t for everyone.
But if your customers and prospects are active on LinkedIn (they use it at least once per week), you’re seriously behind if you don’t use this channel to start conversations with them.
Why should I listen to you? Who are you?
You’ll learn my whole system to book meetings on LinkedIn.
It’s the same system I’ve followed to generate a 38% reply rate and 11% meeting rate, write in leading sales publications (Sales Hacker, G2), and speak on podcasts and at regular sales events.
OK. Got this. This must be expensive right?
No. It’s $149 for the version without prospecting tracker, and $199 with the tracker.
Most online courses are over $1.000. What's the catch?
There’s no catch. My main goal is to get as many reps as possible to understand what LinkedIn can do for their sales careers. How many people can actually afford those courses?
What's missing in this course that other courses charge so much for?
You won’t be watching some highly edited content and it isn’t shot on some big budget. I’m not at a beachfront villa or in front of a rented Ferrari.
It’s just me in my office in Berlin, giving you tactical knowledge to generate more opportunities.
OK, but still... Is it worth $149?
I spent thousands of hours making mistakes and experimenting on creative prospecting tactics, so you don’t have to. You’ll get instant access to the outreach system to help you get more meetings on LinkedIn.
I’ve designed this course to be actionable. It’s not some book you read once and forget. It’s a tactical video-based coursed with a system that you can use every day, and revisit frequently.
How long will it take to produce results?
It depends on how you apply the system. If you follow the lessons and modules, expect to get some answers within a few days and book meetings shortly after.
If you do nothing, you won’t see any results.
What do I do next if I want to enroll?
Click the “Get It Now” button below and you’ll get instant access to the course.